MadCreative — Your Creative Operating System

THE PROBLEM

Your creative process is broken.

You're producing creatives every week. But nothing connects — so you end up guessing what to create next.

01

Ideas scattered everywhere

Slack DMs, Sheets tabs, Notion pages, random Loom links.

02

No system from concept to live

Briefs, production, and launch live in different tools.

03

No connection to performance

What you create and what performs don't talk to each other.

04

Stuck across 7 tools

ClickUp, Sheets, Slack, Drive, Frame.io, Asana, Meta.

// 1,284 files across 7 tools

SlackSlack thread #creative

GsheetsQ2 brief — v7 FINAL

ExcelDTC angles.xlsx

DriveNaming v12-final

NotionTODO: new hooks?

Frame.iovideo_edit_v3.mp4

ClickUpClickUp ticket #482

Metameta_report_FINAL

CSVroas_tracker.csv

THE SOLUTION

This is your Creative
Operating System.

A single system to manage, track, and learn from every creative. No more chaos. Just clarity.

Organize all your concepts in one pipeline

Every idea, brief, and asset in one living table — filterable, groupable, shareable.

Run production from brief to live

Kanban, assignees, due dates, review states — replace ClickUp and Sheets for real.

Connect every ad to its performance

Northbeam + GA4 sync pulls spend and ROAS in automatically. Attribution just works.

Instantly see what works — and what to do next

A prioritized queue of next moves, generated from your data. Not intuition.

HOW IT WORKS

Four steps to creative clarity.

From scattered ideas to a compounding creative engine — click a step to explore.

01

Structure your ideas

Define every concept by angle, audience, format, and product.

02

Run your pipeline

Move concepts from idea → production → live in one kanban.

03

Track performance

Spend, ROAS, and revenue flow in — grouped the way you want.

04

Decide what's next

A prioritized queue of next moves, generated from what works.

STEP 01 · FOUNDATION

Your brand playbook, in one table

Every concept references the same angles, audiences, formats, and products — so the whole team speaks one language.

Audience

Gen Z · Glow seekers

Audience

Acne-prone teens

Angle

Dermatologist-tested

Angle

14-day transformation

Format

UGC — POV

Format

Before / after

Product

Vitamin C serum

Product

Night repair balm

STEP 02 · PRODUCTION

Kanban from brief to live

Assign editors, attach briefs, track status. Replaces ClickUp, Sheets, and Slack threads in one board.

Brief2

Hero product stills

SLKM

Fri

Creator UGC — 3 angles

SLKM

Fri

Edit2

Unboxing v3

SLKM

Tue

Dermatologist cut

SLKM

Tue

QA & Launch2

Morning routine

SLKM

Today

Founder story 30s

SLKM

Today

STEP 03 · LEARN

Performance flows in automatically

Spend, ROAS, and revenue sync from Northbeam. Grouped by any dimension — angle, audience, format.

ROAS by angle

LAST 30 DAYS

UGC — POV

4.2x

Dermatologist

3.6x

Before/After

3.1x

Unboxing

2.4x

Static carousel

0.9x

INSIGHTS

↑

UGC outperforms static 4.7x

Shift budget this week

✦

Gen Z + Demo = winner

5.2x ROAS in planner

!

Static carousel fatiguing

CAC up 38% in 14d

STEP 04 · DECIDE

Know exactly what to make next

Not intuition. Not a meeting. A prioritized queue of next moves, generated from what's actually working.

01

Iterate on UGC unboxing v3

Swap hook → "The serum everyone's hiding"

winner · +187%

02

Reformat dermatologist spot to 6s

Test as pre-roll for cold audience

hypothesis · 2.4x est

03

Expand Gen Z × Demo matrix

3 new concepts from top performer

scale · $8k/week

04

Pause static carousel — cohort 3

CAC trending up, fatigue detected

save · $2.1k/week

FOR THE WHOLE TEAM

Everyone sees what matters to them.

Buyers see what to scale. Editors see their briefs. Strategists see performance. Designers see queues. One system. Four lenses.

TEAM REPORT

Team performance at a glance

Win rates, avg ROAS, and spend — broken down by editor, strategist, and designer. See who's producing winners.

Team Report

LAST 30 DAYS

SL

Sarah L.

Editor · 42 winners

3.8x

RB

Ravi B.

Strategist · 38 winners

3.2x

KM

Kira M.

Designer · 29 winners

2.9x

JT

Jon T.

Editor · 22 winners

2.6x

AM

Amit M.

Media buyer · 18 winners

2.3x

BRAND LIBRARY

Your creative playbook

Products, audiences, angles, formats — the strategic foundation every concept references. One source of truth.

Brand Library

4 CATEGORIES · 48 ENTRIES

PRODUCTS

Vitamin C serum

Night repair balm

SPF 50 fluid

AUDIENCES

Gen Z glow seekers

Acne-prone teens

Anti-aging moms

ANGLES

Derm-tested

14-day transform

Ritual / routine

FORMATS

UGC — POV

Before/After

Founder story

OUTCOMES

What changes after using this.

01

Launch more creatives — without chaos

02

Learn faster than your competitors

03

Stop wasting budget on random tests

04

Build a real creative system

SETUP CALL

We'll set this up for you.

In 20 minutes we'll map your workflow, build your pipeline, and show you real use cases for your brand.

01

Map your creative workflow

We audit your current tools and concept flow.

02

Build your pipeline together

Brand library, naming convention, and views configured live.

03

Show real use cases for your brand

See exactly how top teams use MadCreative in your niche.

Book your setup call →

Setup call · 20 min

NEXT AVAILABLE

APR 2026

MTWTFSS212223242526272829301234

WED, APR 23

9:00 10:30 13:00 15:30 16:00 17:30

Confirm 10:30 AM EST →

CUSTOMERS

Built for performance teams.

We finally know what actually works. No more guessing, no more random tests. The data tells us exactly where to double down.

CD

Creative Director

DTC Skincare

Replaced 3 tools for us — ClickUp for tracking, Sheets for naming, and Slack threads for briefs. Everything lives in one place now.

HG

Head of Growth

E-Commerce · $2M/mo spend

Our team is 10x more organized. Editors see their briefs, strategists see performance, buyers see what to scale. Everyone's aligned.

MB

Media Buyer

Performance Agency

PRICING

Plans for all stages of growth.

Simple pricing based on your monthly ad spend. Start with a free trial — no credit card required.

Starter

UP TO $100K/MO AD SPEND

$199/ month

For growing brands getting serious about creative performance.

Unlimited concepts in pipeline
Northbeam performance sync
Auto-generated naming convention
AI brief generation (Claude)
Brand library
Team members — up to 5

Start free trial →

Recommended

Pro

$100K–$250K/MO AD SPEND

$350/ month

For performance teams scaling creative output and analysis.

Everything in Starter, plus:
Unlimited team members
Ad Analysis dashboard
Team Report (editor / strategist / designer)
What's Next iteration queue
Season planner with audience matrix
Iteration intelligence
Priority support

Start free trial →

Growth

$250K+/MO AD SPEND

Let's chat

For agencies and enterprise teams running high-volume creative programs.

Everything in Pro, plus:
Multi-organization workspaces
Custom Northbeam & GA4 integrations
Dedicated onboarding & migration
API access
Quarterly creative strategy review
SSO / SAML

Book a demo →

14-day free trial on all plans · No credit card · Cancel anytime

Know exactly
what ad to make next.

Your creative process is broken.

Ideas scattered everywhere

No system from concept to live

No connection to performance

Stuck across 7 tools

This is your Creative
Operating System.

Organize all your concepts in one pipeline

Run production from brief to live

Connect every ad to its performance

Instantly see what works — and what to do next

Four steps to creative clarity.

Structure your ideas

Run your pipeline

Track performance

Decide what's next

Your brand playbook, in one table

Kanban from brief to live

Performance flows in automatically

Know exactly what to make next

Iterate on UGC unboxing v3

Reformat dermatologist spot to 6s

Expand Gen Z × Demo matrix

Pause static carousel — cohort 3

Everyone sees what matters to them.

Team performance at a glance

Your creative playbook

What changes after using this.

Launch more creatives — without chaos

Learn faster than your competitors

Stop wasting budget on random tests

Build a real creative system

We'll set this up for you.

Built for performance teams.

Plans for all stages of growth.

This isn't another tool.
It's how high-performing DTC teams manage creatives.

Know exactlywhat ad to make next.

Your creative process is broken.

Ideas scattered everywhere

No system from concept to live

No connection to performance

Stuck across 7 tools

This is your CreativeOperating System.

Organize all your concepts in one pipeline

Run production from brief to live

Connect every ad to its performance

Instantly see what works — and what to do next

Four steps to creative clarity.

Structure your ideas

Run your pipeline

Track performance

Decide what's next

Your brand playbook, in one table

Kanban from brief to live

Performance flows in automatically

Know exactly what to make next

Iterate on UGC unboxing v3

Reformat dermatologist spot to 6s

Expand Gen Z × Demo matrix

Pause static carousel — cohort 3

Everyone sees what matters to them.

Team performance at a glance

Your creative playbook

What changes after using this.

Launch more creatives — without chaos

Learn faster than your competitors

Stop wasting budget on random tests

Build a real creative system

We'll set this up for you.

Built for performance teams.

Plans for all stages of growth.

This isn't another tool.It's how high-performing DTC teams manage creatives.

Know exactly
what ad to make next.

This is your Creative
Operating System.

This isn't another tool.
It's how high-performing DTC teams manage creatives.